A new video from Samsung circles the internet for several days. It presents the new I8910 HD phone from Samsung, the first mobile capable of taking video clips in HD resolution. The clip was presented as a challenge on YouTube, gaining more than 800,000 views and 1,800 comments so far. Brilliant viral marketing campaign, interesting and visually appealing:
Just starting up a new category – about the Great People. And the person I would like to start with is in my opinion one of the most influential and great people of our day – Seth Godin. For those of you, who do not know who he is – you are about to “meet” a great mind.
I first read about him a couple of years ago. He is a marketing guy, and I do not really care about marketing. At least I thought so, back then. For those several years I not only started caring about marketing (at least the concepts), but I also watched his most famous videos (like the one on sliced bread at TED talks), I subscribed to his blog’s RSS feed and I enjoyed his book Purple Cow.
If you find him inspiring (I sure do!), check out his blog – a genuine source for insight and inspiration. There you will find things, you never knew you didn’t know – so simple and yet so fundamental to the way people communicate. Everyday I am amazed there is a new post on his blog with which he can teach me something different. Thank you, Monsieur Godin!